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Let us introduce ourselves.
I'm Ina, founder & lead floral designer of BLOOMIE, a boutique studio based in Hoboken, NJ.
My passion for flowers started all the way in my childhood, when I was helping my dad take care of his garden. He had flowers for every season so I grew up surrounded by beautiful blooms. However, after graduating, I pursued a career in Marketing and only after 7 years of corporate jobs I decided it was time for a change. Next step was to leave my beautiful country Moldova and move to the United States. First, I landed in New York City, where Bloomie was born out of a simple desire of career change and to do what I really love. I was making my first bouquets out of a small apartment and hand-delivering them to every customer. It was the purest joy to see their smiles and happiness, so I kept going. 
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2 years later, at the beginning of 2020, I opened a brick & mortar studio space in the small & cozy Hoboken where our talented team works hard every day to create artisan bouquets for local people! That year was probably the most challenging one for all small businesses, but luckily we survived the pandemic and were even able to acquire so many loyal customers and incredible friends. We love seeing familiar faces coming in regularly and be their go-to florist for all their floral needs.
While we pour love and affection into our floral arrangements, we also make an effort to pour love back into the environment. It provides us with the beautiful flowers we use everyday, and because of this, we recognize the importance of a sustainable approach to floral design. We have instilled practices from the beginning that aligned with both environmental and human health. Sourcing locally, composting regularly, and avoiding the use of foam are just some of the ways that Bloomie consciously practices sustainability. Today, we are proud to say that we are a sustainable flower studio, offering a better option to our customers both for their homes and their conscience. |
Meet Our Team!
INA GUMENIUCFounder & Lead Floral Designer |
RACHEL DEANGELOStore Manager & Assistant Floral Designer |
MOLLY REVIEEvent Manager & Floral Designer |
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With a background in marketing and advertising, Ina’s passion for flowers is a great complement to her skillset.
She launched Bloomie in 2018 based on the belief that flowers are not just simply a gift or a decoration, but rather much more - an evocation of joy, well-being, beauty and sincerity. Her favorite things, besides flowers, are brunches with friends and traveling with her family. She also loves puppies and is dreaming to get one some day. |
Rachel has always had a deep love and connection to nature, but it wasn't until the year 2020 that she felt a call to work closely with flowers. It started with simple walks through her neighborhood and paying close attention to the kinds of flowers that grew wild nearby. She began to find that each flower held a unique energy signature and a message all its own.
Joining the Bloomie team in spring of 2021 has brought Rachel much joy and fulfilment - combining her passion for connecting with people, celebrating life's special moments, and creating something beautiful. She feels lucky and inspired each day to work alongside such talented women. Outside of the studio, her favorite things include poetry and being with her family. Rachel has dreams to one day make healing essences with flowers from her own garden. |
A Hoboken local, Molly started pursuing her career in florals after graduating from visual arts school and instantly fell in love with the creativity and intentionality of floral design.
It wasn’t long until she became a Hoboken local and joined Bloomie after feeling in tune with their whimsical, modern, feminine, & romantic style. |